![]() ![]() The company did not respond to requests for comment. It’s unclear what Eckel & Vaughn did to orchestrate the coverage. The board communicated with New York-based conservative media yet it apparently wasn’t able to inform the faculty about its resolution calling for the new school. The exposure was impressive, but also bizarre. The Wall Street Journal editorial was followed by Boliek being interviewed by Fox News, op- eds by Boliek and the board’s vice chairman, John Preyer, running in North Carolina newspapers, another Wall Street Journal editorial on the reaction to the proposal, a Journal podcast on the topic and a video interview with Boliek by the newspaper’s editorial page editor, Paul Gigot. One projection of the cost is $5 million a year. The program would have a minimum of 20 faculty members teaching courses already provided by the university. ![]() 26 to accelerate development of the school. Indeed, faculty members learned about the proposal from a Wall Street Journal editorial that appeared just hours after the board voted on Jan. Improving communication is a good thing, but what the board is doing is seeking national conservative support to help it make an internal power grab. Now that the board’s abrupt proposal for a School of Civic Life and Leadership to foster more conservative instruction has provoked an outcry from faculty leaders, the public relations effort has gone into overdrive. The university requested proposals to provide the board with what it described as “advice and consultation in connection with external communications related to governance.”Įckel & Vaughn, a Raleigh firm which bills itself as a “full-service strategic communications agency,” won the job and a $50,000 annual contract paid with university trust funds, which are not state funds. ![]() The UNC-Chapel Hill Board of Trustees apparently knew its conservatism would trigger disputes: Last year, it retained a public relations firm.ĭavid Boliek Jr., the board’s chairman, told me, “We felt as a group that it would be helpful to have consulting in case we needed it.” ![]()
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